WHAT IS CUSTOMER SERVICE?

Customer service is your business best bet. It is a critical success factor for long term growth.

You’re doing all the listening - you acknowledge when something needs fixing or help early on in the conversation and save time, yours and your customer’s.2. You are fixing the problem - you connect your customer with someone who can help.3. You know the value of each customer - and you are aware that positive word of mouth has tremendous value as well.4. You see customer service as an investment, not a cost - you put the best people in customer-facing positions.5. You empower your customer service reps - you trust that they will make the decision that is best for your customers.6. Your whole company is in customer service - you realize that just like everyone is in PR, so are they vested in the customer experience.7. You keep your brand promises - you know that customer service is one of the few direct ways in which customers experience your brand. 8. Your product is improved on the basis of customer feedback.9. You are on top of any problems that may arise - you are proactive, open and honest with your customers about products and services.10. You listen to your customer service reps - they are the customer advocates, the voice of the public inside your organization.

Serving the customer in satisfactory ways meeting or exceeding his expectations, aimed at making him buy for the first time and/or become loyal to your company, service or product as a recurring customer, acknowledging he’s the first, foremost & last determining factor of the livelihood & success of your company.

It is a win win situation offering continuous and satisfactory service and still maintains resources and coast.