Research is not confined up to the experts as everyone of us do it in daily life. Comment please?

In daily life we ask questions (should I choose brand X or Y of yoghurt?), we make hypotheses (I think brand X tastes better), we choose research instruments including experiments (I taste brand X and brand Y), and interviews ("hey Peter, which brand do you think tastes better? Why?") . We analyse results and compare with other findings (I found X to taste better, let's see what my wife thinks). We finally report our research and make conclusions (I think I will choose X). 

We certainly do "research" in everyday life, something as simple as comparing prices between supermarkets before shopping is a form of research. When making a journey we check the route we are going to take, the form of transport we will use, how much will it cost, how long will it take etc. The success of any plan is encumbent on a certain amount of research, without it there is no substance and the plan will not be viable.