Explain business market and consumer market?

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Posted by:
Nyer Jamal
13-August-2014

Word Of Mouth Marketing Marketing Mix Marketing Strategy Marketing Advertising

Question ajoutée par Heba Modhish , Marketing Manager , To You Uniform
Date de publication: 2014/03/02

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par Salman Khan , Marketing Manager , Campaigns Advertising Agency

Boeing sells aircraft. Individuals are unlikely to buy a B747 (due to lack of space in their garage.. and also because its expensive). The customers of Boeing are companies (airlines). This is a Business to Business (B2B) transaction. The market is known as business market.

The airline sells tickets to people (consumers). This is a Business to Consumer (B2C) transaction. The market is known as consumer market.

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