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Market esearch is the first step befofe any major decision related to sales or marketing or any decision for that meatter. And as we live in a digital era today, almost everything is analytic and measureable so market research has become detailed to the macro sense and and data is key!
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Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.
Decisive
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