Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

Can you share some effective ideas for a content marketing strategy?

user-image
Question ajoutée par Samar Saleh , Community Manager , Bayt.com
Date de publication: 2014/02/16
Mohammed Awwad
par Mohammed Awwad , Senior Digital Consultant , BDO Jordan

 

 

Whether you’re selling t-shirts or homemade jewelry, by now you've probably heard that you need to be marketing your business with content.

 

That's because creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines.

 

More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.

 

But how many companies are actually walking the walk? And more importantly, how can ecommerce companies like yours create content that breeds fans and followers?

 

Well, let’s look at how other online stores are managing to sashay down the content runway in style:

 

Usman Naeem Khokhar
par Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

Turn your product or service into a person even though you have brand pages rather that profile accounts.

 

In your exercise. Give this person, likes, dislikes and emotions. 

The likes and dislikes should be things about competitors. They can include stuff about your industry or sub-industries.

 

Then start composing content around that. t becomes very easy because then the community manager, digital media manager and most important the transmedia can talk about their fiend (this brand) like a person.

 

What is your opinion about this? Hope I attract some recruiters here. 

 

Menerva Melad
par Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

Process and team decisions are driven by goals and objectives. To address some of these issues, you first have to decide whether you are insourcing, outsourcing, or executing in a hybrid model.  Staffing and operating a content marketing team is no easy task, even if you’ve assembled a dream team. Trying to assign content creation tasks to an existing and possibly already overworked staff is an even more difficult way to execute a successful content marketing strategy. Consider your team structure carefully

Strategy Planning Ideas Storytelling Social Brands

Abdulbaqi Seraj El-Din
par Abdulbaqi Seraj El-Din , مدير المبيعات والتسويق , مجموعة شركات سمارت ستون

Grooming Fluency and tact Product quality Maintenance services

More Questions Like This

Avez-vous besoin d'aide pour créer un CV ayant les mots-clés recherchés par les employeurs?