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How it should be managed and maintained? How often and by whom?
CRM is an essential strategy and tool to ensure customer satisfaction and loyalty. As for the sales executive, it is only with CRM you can perform the following sales enhancing activities:
- prioritize and focus on sales opportunities with the highest potential
- have a full overview of and be prepared to meet the customer at any time
- Increase you chances of winning more opportunities by added transparency and increased cross functional collaboration within the sales team
- and most importantly, as a sales manager, you get the necessary metrics and reports that enable informed decision making and not only based on guts decisions.
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