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Do you agree that Customer Relationship Management (CRM) entails all interaction that a company has with its customer, be it in sales or a service?

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Question ajoutée par Mohamad Azruddin Bani , Business Analyst , Cardz Group
Date de publication: 2014/02/13
NADINE COMBRINK
par NADINE COMBRINK , Regional Sales Manager , UNI-SELL Sales & Merchandising

CRM is an excellent sales and data tool to be used within any company. The only way to retain customers, especially if their is major staff turnover. Its user friendly and all relevant customer details are available, whether it is good or bad.... It should be utilised right through the orginisation.

Reem Zoubaidi
par Reem Zoubaidi , Marketing Manager , Genersys Jordan Ltd.

Yes sure!

Fetouh El-Shreif
par Fetouh El-Shreif , Marketing Manager & Consultant , STEP Middle East for Digital and Marketing Innovations

Customer Relationship Management (CRM) is very important, it built this very good in business called customer loyalty

Sam Eldin
par Sam Eldin , J2EE Architect/Lead/Developer, PM , Halal Farms USA

 

Sadly, it seems that most companies, management and staff are missing the point when it comes to CRM and Big Data. My answer to such question is posted in my architect for CRM and Big data site " http://crmdatafarm.com/" under the following pages:

 

               http://crmdatafarm.com/ExecutiveSummaryPage.html

 

               http://crmdatafarm.com/BI_Page.html

 

               http://crmdatafarm.com/Data_Security_TierPage.html

 

               http://crmdatafarm.com/AnalyticsEnginesPage.html

 

I am hoping that I can team up with companies or investors and make my architect a reality.

 

 

 

Khatim Abbas Seed
par Khatim Abbas Seed , BUSINESS CONSULTANT , Google

Yes, CRM, both as a software and management strategy entails all interactions customers.

 

That's why most modern CRM software (and policy papers) include modules (divisions) on sales force automation related to sales escalation form lead to customer/opportunity to proposal to invoice etc.

 

Also, they contain modules for customer support and service with support ticket management & a knowledge base module to educate (new) employees about policies/standards/solutions.

 

 

 

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