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How far are Marketing ethics respected in today’s business?

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Question ajoutée par Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd
Date de publication: 2014/02/01

Not to that extent, specially when all that matters is winning.

Jean Pierre Alain
par Jean Pierre Alain , Executive Group Food & beverages Manager , Sun Hotels Group

Marketing ethics is basically respecting your communication and advertising and is the basis of successful companies.

You cannot mislead your customers and have to respect your commitments.

 

Less and less as marketing becomes impersonal via medias and online buying -

Nowdays people are conning with many strategies ,marketing ideas which lures people into buying a product then they repent on it. So i guess now days seriously there is lack in ethics in business tactics  ,marketing and Sales processes.

Oomar Elias
par Oomar Elias , Chief Operation Officer , Private Equity Banking

Not much - Mainly with e commerce - anything goes

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