Should press releases be generated in English and translated to Arabic or vise versa?

Dear Ayman, 

Press releases should be focused on target audience you are writing for. The press relaease should always contain a message t oyour audience and when you see it clearly, the language choice will come out by itself. 

Regards,

Oksana 

Hello Ayman,

Writing a press release has a lot to do with your audience. It doesn't really matter what you write it in English or Arabic as long as each version can convey the message you are trying to give out in a meaningful and coherent language. The key issue is your audience and what you want them to get out of your press release. Best of luck.

Marwan Ahmad