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What are The buying decision-making process?

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Question ajoutée par Mohamed Hendy , Commercial director & Co- founder , The matchers
Date de publication: 2013/12/03
Abdel Fattah Ibrahim
par Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

 

  • Problem/Need Recognition
  • Information search, the consumer searches about the product which would satisfy the need
  • Evaluation of Alternatives - In this stage, the consumer evaluates the different alternatives which the consumer comes across
  • Purchase-After the consumer has evaluated all the options and would be having the intention to buy any product
  • Post Purchase Behavior-After the purchase the consumer might just go through post purchase dissonance in which the consumer feels that buying the other product would be better.

 

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