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What is Strategy of Six Sigma for Business Development?

Answer with example which company first named with this strategy..

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Question ajoutée par Mohammed Hassan , Senior Accountant , Eco Environmental Services
Date de publication: 2013/11/13
Tewfick Abdulluah Ali AL-Ruayney
par Tewfick Abdulluah Ali AL-Ruayney , Foreign Purchase Assitant Manager , TEKLEBERHAN AMBAYE CONSTRUCTION PLC

As every product and related service is based on the demand of the end users, a successful company must rely and on the6 basic marketing mixes . :

These are :

1.       product : the product should be favorably & friendly to the end users . every product starts and ends with the demand and the ability to purchase of the end consumers . if there is no demand for your product , there is no marketing , there is no trading .

2.       Price: price should be affordable. There are a lot of systems to set the price but the most important and common price mix is: the price should be reasonable, affordable & competitive.

3.       place :  product must be accessible to the end users .the distribution channels must be carefully studied

4.       promotion : the existence of a given product and related services should be announced in favorable promotion chinless , that the end user may perceive and give attentions

5.       people : the working force of the company, the professionalism and the dynamics for the technological knowhow , matters a lot

6.        politics : if the company is a multinational and  involving a global market , the management must carefully study the political stance of the state , the political culture, the business regulations , the import export Rules & Regulations , the Foreign Currency buries, labor laws and other direct and over head costs, and the entire business environment should be studied before directly evolving in to a foreign Market . There are investment risks specially, with the FDI /Foreign Direct Investment / scenarios. what if the host Government announce to Nationalize your entire asset within a year or two after you start operations? the infrastructure facility of the country also should be taken in to a big consideration before you put your asset on the ground .

 

COCA COLA Is one of the best examples to achieve the principles these famous marketing mixes  

 

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