What are the top digital marketing tools to use?

Dear Gaith,

Over more than10 years of working in Digital Marketing and tools. Some of my prefer ones below:

A/B Testing tools:

• Unbouce Build, publish and A/B test landing pages. Very useful for business idea validation.

Alerts tools 

• Google alerts
• Mention

App integration

• Zapier

Back links - Inbound links counter tools

• Majestic SEO
• Open Site Explorer 

Bad Links tools 

• Linkdetox
• Raven Link Manager tool

Competitive Intelligence providers

• Alexa
• Hitwise

Courses on branding, digital, etc (Online delivery) 

• Skillshare
• Coursera
• General Assambley

Creative Agencies Australia

• Happy Soldiers

Credit Card Payments

• Stripe

Data Visualization tools

• Tableau
• SpotFire
• Wordle

Best Design tools - Design ideas websites

• Abduzeedo
• Ae tuts
• Creattica
• Designinspiration
• Design Taxi
• Fuck Yeah, Book Arts
• 99u

Digital Celebrity Endorsement

• Ad.ly

Email Marketing Platforms - Email Marketing Providers

• Adobe Business Catalyst
• Aweber
• Campaigner
• Cheeta Mail
• Constant Contact
• eServices
• Exact Target
• MailChimp
• Netregistry
• Salmat (Former Returnity)
• SilverPop
• Traction Digital ( Former Campaign Master)
• Vertical response
• Vistaprint
• Vision6

E-commerce platforms and tools:

• TinyPay.me
• Wazala

Experiential Marketing tools:

• Play

Facebook Analytics (more data than standard Facebook Insights) providers:

• Page Lever

Facebook Page builder/F-Commerce:

• BigCommerce
• Pagemodo (Free)
• 8 Bridge (Facebook commerce platform)
• Static HTML iframes

Google tools:Google Places (Phone Support)Hosting providers (Australia):

• RackSpace (Best for high data transfer ie online video, ecommerce sites - international support)
• Webcentral (Australia’s most popular hosting)
• Expeed (not premium but good value)

Infographics

• Killer Infographics

ISP’s AND IP

• Spyber: Need to find where a ISP/IP is located?
• ADSL2Exchanges: Need to find where Australian Exchanges are located? 

Keyword Research and SEO tools

• Ahrefs
• Backlink Checker
• Bing Webmaster tools
• BuzzStream
• Google Insights for Search Compare search volume patters across specific regions, categories, time frames and properties.
• Google Trends- Keywords Compare keyword trends, hot topics and hot searches.
• Google Trends - websites Find out trends for websites, geo audiences, related visited websites, related searches.
• Google Keyword tool See traffic volumes by country, keyword competition.
• Google.com.au Find out amount of pages indexed by Google Australia: Just type: “site:yoursitename.com….”
• Google Keyword traffic estimator Your boss is telling you SEO spend is a waste…Find out keyword market value and tell them how much of the organic traffic your site is getting or not getting currently cost.
• FollowerWonk
• Image Raider: Automatically finds who is using your web images so you can ask for links back.
• LinkRisk
• LinkDetective
• LinkProspector
• Look Up Find out website owners.
• Majestic SEO
• Screaming Frog
• SEOMoz
• SEMRush
• SheerSEO
• Social Crawlytics
• Structure data testing tool - Rich snippets - Authorship verification
• RNKRNK
• Ubersuggest.org Help you find search term combinations
• Virtual Private Networks: This will allow you to safely browse internet from public locations. it provides annonymus IP address so your network and location is unknown. For SEO research it allows to choose from different cities around the world to see what Google localised results are. Astril
• WooRank: offers SEO ranking reports.
• Web CEO: rank checker

Market Research (Digital)

• Forrester
• Latitude Research
• Social Bakers (data and insights for most popular Facebook pages and users by country.
• Think with Google-  Insights

Mobile Advertising Networks

• BigMobile (Australia)

Mobile website developers

• Google preferred Mobile developer vendors

Online Affiliate Networks:

• ClickBank
• ClixGalore (Aus)
• Commission Junction
• DGM (Aus)

Press Releases Distribution

• PRWeb
• PR Newswire

PR agencies - Public Relation Agencies

• Handleyourownpr
• One Green Bean
• Source Bottle
• The Media Bag

Presentation tools

• Sliderocket

Screen capture software

• Camtasia
• ScreenFlow

SEM - PPC Tools

• Microsoft ad Intelligence Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates in Excel2010. It provides keyword expansion, research, pricing and KPI data.

Social Media Competitions/Contests tools

• Agora Pulse: Online competitions tool. Can avoid frauds by allowing just one entry per user.
• BulbStorm (Idea Challange competitions)
• Fans with benefits
• Context Optional
• EasyPromos
• Incentibox Facebook Incentivized referral platform.
• Lujure - Creates customised tabs for your FB page.
• North Social
• OfferPop
• Pitch’d to be used forTwitter photo contests and Vine video contests
• Rafflecopter
• ShortStack
• Statigram Helps you run Instagram contests.
• Strutta
• TabSite (You can create Instagram and Pinterest competitions linked to your Facebook page).
• Thru Social
• Wildifire
• WooBox

Social Media Monitoring/Tracking tools

• Alterian SM2
• Buzz Numbers
• Flowtown
• Klout (Free)
• Kurrently (Free)
• Tagboard
• Sales Force -Radian6 
• Social bakers (Free)
• Social Mention (Free)
• Socialoomph

Social Media Management tools

• Addvocate: using the power of your employees for social media.
• Adobe Social (Former Context Optional)
• Expion Suitable for businesses with multiple social media properties.
• Jugnoo
• Hootsuite
• Oracle (Former Vitrue) 
• Rignite
• VenueLabs Custom made for the retail industry with multiple stores.
• Visual ly Helps you create Infographics.

Survey tools

• Swipp

User experience testing

• TechSmith-Morae

Video Production

• QuickClips.com.au

Web Analytics courses/training

• MangoldSengers (Sydney- Australia)

Wire Frames Building Tools

• Axure
• Balsamiq ( Mock up tool ) Free trial for7 days. Then license for $79 per user.
• Go Mocking Bird 
• Hotgloo
• Visio Creates professional diagrams.

Web Development agencies ( UAE)

• Big Commerce
• Komosion (websites that need customized content and CMS)
• QuickClicks (low cost for relatively simple websites)
• Getting business online (Free website builder).

Best Regards, 

Hany Sewilam Abdel Hamid

Business Development Manager

Entrepreneurship Coach & Consultant              

- http://www.sewilam.com

- facebook.com /Orkanza

- twitter.com /HanySewilam

WOW @heny quite a comprehensive list. I have a few favourites, most of which feature in your list.

My favs are :

PPC Tools :

• Adword Platform & Google Adword Editor
• Bing Ads Intelligence Excel Plug In
• Search Term/Query Report in both Adwords/BingAds
• AdWords Display Planner
• Facebook Suggested Likes & Interests
• Adwords Opportunity
• Google Trends

Competition Analysis

• SEM Rush
• Spyfu

Experimentation & Testing

• Optimizely
• Google Website Optimizer

User Survey

• Survey Monkey

Eye Tracking & Heat Mapping

• Crazyegg
• Click Tale

Wireframe

• Balsamiq
• GoMockingbirg

User Testing

• UserTesting.com
• mTurk

Social Media

• Hootsuite
• Crowdbooster
• Klout
• SocialOomph

Analytics

• Google Analytics
• Piwik
• FB Insight

Keyword Analysis

• Google Keyword Planner
• Keyword Blaze
• Wordtracker
• Bing Ads Intelligence Excel Plug In

Crawling tools (broken links etc)

• ScreamingFrog SEO Spider
• Zenu

Link Analysis

• Opensiteexplorer
• MajesticSEO
• Link Detective

EMail

• MailChimp
• Aweber

Alerts

• Google Alerts

Social Listning

• Whostalking
• Sociallistening

Some of my best free digital marketing tools include: 

1. Google Keyword Tool - To research what topics to write about.

2. Google analytics - to measure traffic/ visitors to your contents.

3. Hootsuite - to time-manage social media sharing of your content links and also measure how many people clicked.

4. Feedly RSS Reader: To get all the posts from your favorite sites and competitors, in one place - so you can learn what's trending and keep tab on what your competitor is doing.

5. Mailchimb - autoresponder to manage lead generation and email marketing.

6. A/B testing tool from Google

7. Wordpress: Blog content creation and management tool.

Those are some of the essentials.

For Keyword analysis google adwords

Rank checking  webceo

For software Hr Software