Which element of primary motivation to increase the profitability of the personnel?

Give clear and logic KPI's

Fair payment scheme

Give them more freedom for innovation and creativity

Keep lines of communication open with HR

Invest in their knowledge and growth

Provide a clear path for advancement

Equity/Fairness, Achievement, and Camaraderie.

Incentive Schemes is playing the most important role to motivate personel specialy sales teams.