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Marketing 4ps serve as the best framework for Marketing Plan. Product,Price, Place, Promotion.
However in a more practical approach to develop a marketing plan one has to understand the clear goals of the marketing activities.
Budgeting plays a critical role in defining the limits of the plan, so decide on allocated budget.
Tactically Marketing Plan could be broken down to activities like ATL BTL and Gurella Marketing considering the product or service
1- Study the market concerned with the transactions.
2. Clear marketing goals clearly.
3 - Determine the target audience accurately.
4. Identify appropriate marketing tools to address that audience.
5. Develop a suitable budget for the implementation of the plan.
6 - the use of appropriate measuring tools to see the efficiency and success of that plan
2. Measurable vehicles for disseminating those messages.
1. Assess your organization, Who you are and what is your attitude to Marketing and find clear answers to them
2. Specify your product/service you want to make marketing pland and narrow your target audience in order to maximize your marketing plan output
3. Scrutinize your last year marketing plan for weak and strong points in order to consider them in your new marketing plan
4. Prioritize your goals in terms of Business developement, increasing Profit Margin , incresing Customer satisfaction, ...
5. Divide your budget in to three parts based on your last marketing plan weak and strong points and you competitor activities: a) traditional marketing b) digital marketing c) ongoing marketing expenditure
6. Cooperation with salespersons as a team and define how your marketing activities will lead to a successful sales
7. Plan or define the instructions the Marketing channels and platforms and stick to them. assess periodically and redefine if nessessary
8. How do you control your marketing activities results. what key performance indexes you need for improving your marketing activities. And what is the control period. Define them and document them and who you are going to report to.
Good Luck
Budget, Market Research, Market Strategy, Competitive Analysis, Implementation, etc.
Research .. then study..and then address what was reached in the study and then develop a visualization of the marketing plan
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