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Not Necessarily. Most email campaign software has built-in tools for A/B testing. Campaign Monitorand MailChimp both have such tools built in, as does Active Campaign.
If your email campaign software doesn’t have specific support for A/B campaigns, you can set one up manually. Simply split your current list into two separate lists, and then send one version of your email campaign to one list and the other to the other list. You’ll then need to compare results manually, though exporting your data to a spreadsheet can help with this.
You can get more information from: https://neilpatel.com/blog/ab-testing-email-campaigns/
Thanks for the invite but I'm sorry I couldn't find the connection
Why does one need A/B testing in email marketing..? both are different fields.
To my knowledge, Email marketing deals with sending a message/promotional activity of the company to the customers, often performed by the sales and marketing team. and A/B testing and web development are done by IT guys.
Where is the connection..?
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