I am learning new terms in Finance, but I can't quite understand what does "Dividend Clientele" mean? Can you explain it to me?

Dividend clientele is the name for a group of a company’s stockholders who share a similar view about the company's dividend policy. Shareholders in a dividend clientele generally base their preferences for a particular dividend payout ratio on comparable income level, tax considerations, or age. For instance, older, retired investors, or those who want current investment income might buy the stock of firms with high dividend-payout records. On the other hand, younger shareholders, or those who are in their prime earnings and savings years, may wish a company to use free cash flow (FCF) to fund its growth rather than distribute dividends.

Fast-rising home prices and higher mortgage rates have shifted the calculation to rent. The monthly costs of buying and owning a home that you occupy are up 14 percent over the past year, more than three times the annual increase in rent rates nationally, according to realtor.com. Rents are up just 4 percent. The number of local housing markets where it is cheaper to rent than buy is growing by the day.