Content Marketing: What is "building links"and why does Google like it?

https://moz.com/beginners-guide-to-link-buildinghttps://www.forbes.com/sites/jaysondemers/2018/01/22/7-factors-google-uses-to-evaluate-links-for-seo/#7e13df502ac1https://business.tutsplus.com/ar/tutorials/what-is-content-marketing--cms-26276

All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority. ... Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.