How to build employment branding?

We can build employment branding strategy that align with the organizational strategic as well as the strategic plans of other business units by providing a positive and accurate picture of the employment for employees and candidates, reinforcing your company's image and that is can be done by providing clear messages about what it is like to work at your corporation-innovation, diversity, benefits and compensation, opportunities for growth, etc., which leads your employees have a sense of pride that they are working for your company and encouraging the best talent to apply for vacancies.