The process of identifying and defining a product or service is called?

Thank you for the invitation 

I agree the option C

Option C is the correct choice.

Product Planning or Procurement Planning

Procurement planning :- it is to identify a product and to define it.

The process of identifying and defining a product or service is call as Product Planning.

Answer: CExplanation: Procurement planning: Determining what project needs can best be met by procuring products or services outside the organization