Do you sell feature or benefit?

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Question ajoutée par Mohammed Na'amneh , Senior Product Specialist , OSAS Medical Co
Date de publication: 2017/08/22

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par aparna sutradhar , AVP Account Management , Grey Worldwide

We sell benefit to end consumer and features are the reason to believe our sales pitch..

par Mohammed Na'amneh , Senior Product Specialist , OSAS Medical Co

Of course the benefit! why I need as user to purchase product without any added value or I don't know what is this added value.

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