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From the early 1980s onwards, bancassurance was used to designate the joint offer of banking and insurance products through the same distribution network. The importance of bancassurance In 2009, bancassurance, similar to the distribution of insurance products by bank counters, accounts for almost 35% of the market in life and health insurance. The share of life insurance is predominant in France in the long-term savings of households. Definitions Cross-product distribution What is bancassurance? The supply of bancassurance products is mainly based on property and personal insurance. These are the main insurance products regularly marketed, including, by insurer bankers. Adaptations to the new market Customer service, Insurance products the
The sale of insurance products to already established customers of a bank, thus allowing the bank to sell a wider variety of products to their clients.
Bancassurance is a strategy for the bank to sell insurance products through its branch networkThese products include "non-life personal insurance", "life insurance" and "savings and savings".Designing new insurance banking products to meet the needs of the Bank's customers
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