What is the difference in dealing with wholesalers and retailers?

Wholesalers are basically businessmen/distributers who want retailers to make their products known very well to their customers, thus they distribute in high volumes and high profit isnt their main concern.

Retailers receive high volume of products from wholesalers for a good product but concentrate more on selling it for high profit income

retailers need good items with good price

wholesalers need profit and more benefits to resale it

Wholesalers selling goods and products to retailers