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1. Product or commodity attributes. 2. Economic aspects-demand, supply & price. 3. Legality-transfer of ownership From company to buyer. 4. Societal aspects- society meeting it's needs & wants, environmental sustainability. 5. Management or decision making aspects-controllable & non controllable factors. 6. Functional areas, units. 7. Institutional aspects.
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Many areas such as nature of product, targeted locations, targeted customer segments. Demand and Supply, areas for improvement or growth, ground level and digital marketing etc.
Competitors
Customers .
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