How have net entrepreneurs changed traditional media journalism and what does this mean for the ever changing new media landscapes?

The 2011 answer to this question is so much more positive and idealistic than the one I’m about to give :(

While the short-term life of blogging worked as a total disruptor to how news was provided, today things have evened out and returned to a status quo. Back then (1998-2010) bloggers and net entrepreneurs had no chance of getting real big money from the news they provided, so it was from the heart and with a purpose. Today, influencership is an industry. The more followers a net entrepreneur has, the more they can monetize and sneak in advertisements natively, the less difference there is between them and media conglomerates.