What is the balanced scorecard?

Its a Strategic Tool to provide insights into an organisations performance on real time basis and helps to take measures to steer the organisation on the right path.

Its time horizon is about 2-3 years and extremely potent as compared to the financial statements.

Balanced Scorecard is a tool ,the company use it to get an information about their performance , and to found any gap to solve it.

Its a strategic alignment tool generated by Robert Kaplan and David Norton to bridge the gap "Execution Gap" between strategic planning and strategic management

its a strategic alignment tool generated by Robert Kaplan and David Norton to bridge the gap "Execution Gap" between strategic planning and strategic management, to to view the business from a different perspective " Finance, Customer, internal Processes and Bu

The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

A balanced scorecard is a performance metric used in strategic management to identify and improve various internal functions of a business and their resulting external outcomes.