Do you think brand communication can be a competitive advantage even if a brand's product is average?

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Serg Goreliy
28-June-2023

A brand should communicate the value it offers to customers. How about not having the best product in a category but strong brand communications to persuade consumers?

Marketing Digital Marketing Brand Messaging Branding

Question ajoutée par Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company
Date de publication: 2017/03/06

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DR MD ANWAR HOSSAIN

par DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thank you. Yes i think that, brand communication can be a competitive advantage even if a brand's product is average

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