What are the roles of the Promotion - Advertising, at the point of sale?

The role of promotion in the marketing function is to convey news, to tell customers about the benefits of the products. Promotion helps to achieve the organization's objectives of targeted market strategies. Added to promotion is marketing function. Companies' ranges from large multinational corporations to small retailers increasingly rely on promotion to help them market product and services. Promotion facilitates the sales of product, goods and services. An indispensable tool for creating and exploiting differences that is for positioning, such as persuading, assuring or convincing and reminding the targeted audience that the promotional mix activities differs substantially from its competitors.

Promotional advertising playing a crucial role.

it's based on

total salary and profit

current market status

co. cash needed