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What would be better to increase customer value: to foster long relationships or to focus on customer behavior ?

Customer loyalty is an important topic along with customer retention. Should an organization put efforts on the longevity of the relation because acquiring customers cost more than retaining them? Or should it focus on the quality of the relation, putting efforts on boosting customer spend and rewarding the most loyal ?

Marketing Customer Retention Customer Focus Customer Loyalty Sales
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Question ajoutée par Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company
Date de publication: 2017/02/27
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Muhammad Farhan
par Muhammad Farhan , Assistant Manager Admin / Procurement , Bahria Town Pvt Ltd

Customer Services is hte key to retain the customers. Good and timely product support and service will help in retaining the customer

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