What is the benefit of employing brand ambassadors? What would their job tasks include?

In a competitive marketplace the brand drives and propels the business objectives of an organization. The brand is a perception of a product or service in the eyes of the customer. Hence, it is imperative to give serious thought to the branding strategy for any organization. A brand ambassador will be a specialist in creating a positive brand awareness for a company and will ensure that consumer psychology is channelised in the right direction to meet company objectives.

SPECIAL ATTRACTION TO CUSTOMERS CUSTOMERS TAKE REGULAR VIEW CAUSES INITIATIVE AND BRAND VALUE OF THE PRODUCT