When creating a strong identity of a company,do you concentrate more on the colour choice or on the logo, or do they require the same treatment?

There are a lot of things to take into consideration when creating a logo and all of those elements play an equal part. When generating a logo one has to consider the target audience, the tonality of the business, the vision, the mission and as for considering the color, one has to have a look at color psychology. However, all of these elements play an equal and important role in creating a memorable and brilliant logo.

No, Logo need more concentration.

In my opinion, the logo itself represents the purpose of the company. Color adds meaning and emotion to the logo. For instance, blue is known for its serenity and so it could be in a resort's logo. While gold is for luxury and it could be used in a fancy hotel's logo. However, the shape of the two logos can be similar since both establishments offer the clients a place to stay.

in today's digital world..Logo plays a vital role in building any company's strong barriers so there should be same treatment in choosing colors as the viewer if the color will not go with the logo than there must be a conflict in  mind  even if the logo designing is good.