What is meant by make a customer, not a sale?

MaKing a customer is beyond buying and selling, it goes to inter personal relationship, which bond's family like relationship, such kind of customers will forever be loyal to you and refer as many contacts as possible. On the other hand when u rush or trick a client into buying you might made a sale, but such clients won't come your way again. Especially if dissatisfaction follows the transaction.

It means increase the awareness of your customer and educate them about your products, as well as build a long term relationship to get their loyalty, this will help you more to understand their needs and help in coping with the changes in their needs, wants and taste