What is the most important thing that I have to do, if I want to develop a name and brand identity for my own business, nowadays?

You'll need a 3 year plan and a lot of networking with decision makers. For the first year, I'd begin by  professionally improving your Linkedin Profile, create a professionally designed blog/website with your name. How you present yourself here, will reflect a lot on the work you will do later. Keep it minimal, aesthetically pleasing and user-friendly, focusing on only one thing, producing regular (weekly, fortnightly or monthly) highly useful content related to your profession. You'll need to keep in mind SEO and analytics through out this process.You'll need to establish yourself on most active social media platforms in your region. Find, create, and share content related to your profession; issues, opportunities, solutions, comical ideologies etc Posting here should be regular.You'll need to know who you're target market is build a good quality database and get their permission to keep them in the loop for your email marketing etc.What really speaks in the industry, is the word of mouth recommendations you'll get client after client. Your efforts should be all be customer centric and solutions focused. Your brand is nothing without an audience or a client base. This should help you build a good reputation to start with.It takes time, consistency and a lot of dedication to build your personal brand. You'll need to be laser focused and dedicated with consistency and persistence to achieve your goal. 

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