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From your personal experience, what type of product is the MOST difficult to market?

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Question ajoutée par Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date de publication: 2016/12/26
Jasim Ali
par Jasim Ali , Senior Software Engineer , NetSol Technologies Inc.

Totally depends on type of customers using that product. Any product can be market but sometimes need to work more on the end users.

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par xxxxxxxxxx xxxxxxxxx , Sales and Marketing Manager (Retail Manager) , InterMol D.O.O. member of MOL Group

As a salesman, I'd say I never sell products, I sell the idea of benefits from those products. As a marketing person, I'd say there are some products with not so appealing benefits.  So the worst products to market would be the ones which have less visible benefits, either because the market is overcrowded with similar or same products, or the product is so scarce that pointing to the benefits requires huge efforts. 

Ahmed Nader
par Ahmed Nader , Senior account manager , Ebttikar Technology

Software products such as HPE open view products

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