Which content type? Where will you be spending a bulk of digital marketing budget when it comes to "content" and why?

I am a little confused about the question but I'd still take a chance to respond to it. 

My focus would be mostly on the engagement content for the brand on digital marketing. I would focus my budget, time and human resources in developing a kickass content which serves the engagement purpose and not just the informational purpose.

If my audience feels engaged and connected, it will be good for the sales and the brand health.