Why do managers confuse between the functions of sales and marketing? And why do most of them give little importance to marketing?

There is a very fine line between the Marketing and Sales function. Where as Marketing is the strategy, sales is the implementation of the same. Managers get confused because the companies themselves most of the time do not have clarity on the difference between the two functional areas.

Marketing is the brain and sales is the mussels.

Managers usually still rely on one entity to drive and close deals. Whereas Marketing places and executes a strategy to find the lead, warm it up and hand it over to Sales that eventually lock and close the deal. It is crucial that managers are able to differentiate between both roles.

This is because when there are targets to meet at the end of a fiscal quarter and more the revenue, the merrrier are the bonuses. So qick gains are given priority over long term benefits.

SALES IS THE PART OF MARKETING, MARKETING IS WIDER PROCESS

MARKETING IS ALL ABOUT CREATING VALUE FOR MONEY FOR CUSTOMERS & CAPTURING VALUE IN RETURN.

WHILE SALES IS PUSH PROCESS WHERE WE IMPLEMENT THE DEFINITE MARKETING STRATEGY

most of small company they have wrong concept about sales and marketing 

Marketing is (how to get your customer?) 

sales is (How to convince your customer?)

Sales and marketing are 2 faces for one coin. And most of them give little importance to marketing because simply mnagers always looking for the $ sign.

There is a very fine line between the Marketing and Sales function. Where as Marketing is the strategy, sales is the implementation of the same. Managers get confused because the companies 

The best way we can explain marketing and sales is, marketing involves strategies and tactics for creating demand for a product/services/brand/lead and handover to sales team then. Reduce sales cycle and cost of sales is the most important part of marketing function.

Sales is a one to one experience, while Marketing is a one to many entity.

lack of knowledge of the differnce between strategic points & tactical points