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Many TV shows (Arab Idol, Arab's Got Talent) are based on American shows. This is also applies to marketing and advertising ideas. Why?

Why do arabs not come up with their own ideas for shows/commercials/advertisements instead of replicating the ideas based on the western civilization? 

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Question ajoutée par Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date de publication: 2016/11/17
Joe Seychell
par Joe Seychell , head of IT , Pinnacle Investment

Generally - the US market is bigger in Audience, so a great test platform. It is all about ratings or in advertising sales. So if there is a clear sign the audience is trending towards that type of style - then it is used.And people, the TV audience everywhere are basicly the same so replication is cheap, less risky and cost effective

 

When something works, emulation is the best way to achieve results in this medium. 

Krystalee Labador
par Krystalee Labador , Secretary , Barazi

Simply because it works, It's like you're duplicating a successful business. Doing so gives them a high-rate of success, great profit, more opportunities and less risk.

DR MD ANWAR HOSSAIN
par DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thanks. I agree with experts, who already shows valuable opinion.

Mohammed Esaam Qasam
par Mohammed Esaam Qasam , مشرف مبيعات عام , شركة الخمائل العالمية

Thanks.

I agree with all answers....

YOSUF HASSAN AL-ANSSARY
par YOSUF HASSAN AL-ANSSARY , أخصائي تسويق , معالم الإعلان العصرية

As Arabs

We have ideas. Support ... etc

We need to initiative

We need to believe in ourselve and give more opportunities for failure before success

We need to independence

We can manage it & We Will We must break the fear of the experience

We need to get out of the West umbrella

Tshita Mokgalwane
par Tshita Mokgalwane , Mechanical Fitter , Eskom,

I don't watch those programmes

Shane Gerard Damian Peiris
par Shane Gerard Damian Peiris , Project Coordinator , Research House UK

I think mainly is is to do with the thinking that western cultures are more glamorous and appealing. While big companies want to leverage their own brands to the outside world.

While american idol it is well viewed programme and many followers in America and outside you get link that following the way it is done would be giving the Arab reality show touch of western flavor to keep the interest up.

Issam Had
par Issam Had , Administrative Assistant , K Company for information and tech

Because they have money to do it and these ideas/shows are all set, and even if a person has a great idea with a creative content, no one will support him to make it happened here, he will face so many obstacles that will make him achieve his idea abroad

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