Marketing is neither science nor art, it is purely behavioural economics. Your views please?

Marketing is both Science and art of studying the human behavior to analyse and utilize them to promote and persuade a customer to buy our end product and there by to maintain the reputation as well. We do have to study the human behavior so that we could create a need or desire for a product to reduce the daily work of mankind or to attract them towards the social requirements.

marketing is both science & art mixed with continuous personal activities  in the field to build strong relation with all customers to promote my company product which will be translated in buying from us so you will win the market & also get ab dated information about your market to be in accurate forecast so it is for sure science need high quality of personal behavior which is an art 

In my Opinion, 

it can considered as the tracking of behavioral economics because you need to know the statues of your targeted segment & change your plan, approach, & campaign accordingly.

In my view, the "art vs. science" debate isn't really much of a match at all. It's less of a cage-match and more of a partnership, because marketing as a business is both–art and science.

Marketing is a science, an art and a behavioral economics. When assisting a customer we will apply all of these, one or the other. Science, in learning the customer wants. Art , as in the way we assist the customer our expressions and the way we answer questions and the last is behavioral economics, it our attitude in assisting the, ending the sale.

Marketing begins as a science from when you study in the university the basics of marketing and then ends up into an art with growing experience. Its is a partnership of both being a science and and art in general. There's the numbers in strategic marketing communications and the social science part in consumer behaviour.

Economists have faced a deluge of negative press in the past few years, due to oil price down also poor  forecast the financial crisis, this not science  it is purely behavioral economics. If you see if few counties agreed to control their oil production market situation can be change. So this is behavioral, also if  forecast in a right manner this also not science it is purely depend on behavioral

Marketing is science as it is based on the behaviors and psychology of people - It is also an art of how well we use the knowledge about human behaviors in the best of interests. It is art because sometimes the interest of a marketer may be on a collision course with those of its consumers, this is when a marketer has to creatively offer a win/win scenario.

Marketing is an artistically scientific process of communicating the essence in a way that the recipient views the product/service as integral to filling a gap that has been created through that communication.

You need me VS We need YOU!

Science and Art are both involved in Marketing because  while we are dealing the customers we are using our body languages,knowledge, mind to observe  our customers what they are needed, that's why marketing is Science.and  Art is marketing because is part of visualize and promote the company  product.So it is comes to be creative how to promote the company product.So in my opinion Marketing is Science and Art.

Well, it is a unique mix of science, art and market behavior beside the personnel behavior, attitude and the capability to do the home work of the analysis of all collected parameters and then to conclude the marketing strategy, plan, and so on to win the market of product, service, invention, governmental decision, ...etc

I have come across an interesting take on marketing early in my career, that, marketing is like a bull with 2 ferocious horns. "its those horns that matters - rest is all bull"

leaving aside the humor, it did make sense in several ways

its a right combination of art / science / behavioral economics / communication mediums / content etc, which when applied in the right mix, create a perception, a state of mind.

in todays world, the right marketing mix will quantify "whether the spend justifies the returns"