What is 'STEEPLE' analysis ?

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Ahmad Alhusainy
22-February-2016

Question ajoutée par Abdullah Mohammad Awais , Assistant Procurement And Logistics Manager , CHBIB Trading Company Ltd
Date de publication: 2016/11/01

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par AbuSufyan Cheema , Accounts Payable Manager , PioneerTechnical Factory for Electric Circuits

STEEPLE analysis is a strategic planning tool. It can be helpful when planning the strategic positioning. SWOT Analysis is a popular alternative. STEEPLE is more advanced as it deals with macro-environmental external factors.STEEPLE offers an overview of various external fields. It is an acronym for Social, Technological, Economic, Environmental, Political, Legal and Ethical. You can get a practical insight on each of these factors. These elements can affect your business. So, carry out the analysis and take fitting measures.

Each letter in STEEPLE stands for an external factor which you will judge. I have explained what each factor looks into in this article. You will have to study various elements and then make conclusions. Treat 1 letter (factors) as 1 step.

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