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What qualities do you need to become an art director or a creative director ?

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Question ajoutée par Mohamad Moutaz Al Olabi , Art Director , Art Made
Date de publication: 2013/05/06
Shoaib Ahmed
par Shoaib Ahmed , Senior Digital Design Director , SGSco

Despite the title " ArtDirector", an art director is not necessarily the head of an art department.
Although a good art director is expected to have graphic design judgment and technical knowledge of production.
Art is often considered the process or product of deliberately arranging elements in a way that appeals to the senses or emotions.
It encompasses a diverse range of human activities, creations and ways of expression, including music, literature, film, sculpture and paintings.
An aspiring art director should come from a graphic design background, and should be respectful to all either younger and elder and should have courage to except his/her error and would be a team player with leader quality.
"Creative Director" A creative director is so many things....
bringing great talent together inspire creativity being able to listen It's not just about making pretty pictures.
It's about being able to listen, communicate and deliver a job that meets marketing and creative strategies.
It's not all about the you ....
it's the us.

Muhammad Ali Faisal
par Muhammad Ali Faisal , Lead Artist , OZI Technology

Strong Imagination, creativity and Interest

jamal halloum
par jamal halloum , Senior Graphic Designer , Department of Islamic Affairs & charitables Activities

It is the ability to create an idea through which you can reach the goal easily and accurately.
It's out best solutions to any problem arise at work.
It is the ability to formulate prompt action to properly target group, which dates back positive results to the client and not just the mixing of colors, shapes and sounds in a random manner.
It is the ability to formulate easy to remember work that invites you to look at it and the ability to effectively influence on.
Not every user of the designing programs is a designer in truth ...
Design stems from the heart ....
The art direction is the ability to manage the heart through the mind.

Ernie Mauricio
par Ernie Mauricio , Independent Creative Consultant , Brand Hammer (Self-Employed)

The operative word in "Art Director" is Art.
Hence, one needs a good eye for detail.
I've known art directors, myself included, who would fuss over less than a hair's width worth of kerning (space between letters), that would hardly be noticed by an average human.
Originality is almost a given with these folks.
Intelligence and integrity, a must in terms of creating a believable work of art.
Strangely enough, the operative word for "Creative Director" is Director.
This position requires a step back to look at the big picture.
He/She assesses the work in terms of how it will affect the brand and the communication.
The Creative Director usually has the luxury of having his/her Art Director and Writer attend to the smaller details.
But that shouldn't prevent him/her from retaining a sharp eye for any possible errors or improvements.
For both, and for anyone, a saying I enjoy sharing is, "May you have the foresight to see where you're going, the hindsight to see where you've been, and the insight to see when you've gone too far."

Mohamed Aly Oweda
par Mohamed Aly Oweda , Digital Creative Director , Red Impact

Creative Director's Key Role The creative director typically thinks through the early phase of the project to develop the concept.
This director oversees the entire team, which includes the copy chief, photographer and art director.
Many creative directors ultimately work their way up through the ranks to become partner or CEO.
The creative director generally has the final say on what gets delivered to the client.
This vital position nurtures the studio or agency's talent and also steers its design philosophy.
Art Director Key Role An art director executes a strategy, concept or idea provided by the creative director.
After the concept has been created, the art director is generally responsible for the stylistic look of the ad or design.
He brainstorms with workers and provides direction and inspiration to the staff, which includes the graphic designer, sketch artists or typesetters.
The art director helps maintain brand consistency.
He oversees the project through the production department and other phases, including prepress and printing.
The art director may have the final approval for delivery of the project if there is no creative director.

Yvan Clot- Goudard
par Yvan Clot- Goudard , Consultant , Y Consulting LLC

work hard, play hard!

The art director has a wide range of responsibilities, from liaising and collaborating with the account handlers and clients, to brainstorming and conceptualizing on various campaigns with the team.
Follow up on the whole job from the drawing board through production.
Team management, time management, quality control and stress management...
cling onto it.
Creative director...
Creative think tank, people's person, problem solver, department pillar, motivator, mentor, and a cool head.

Raphael Linus Dulay
par Raphael Linus Dulay , Creative Head , Xpert Solutions

art director is someone who has a big bang theory on his mind and grab all the molecules relevant to the project in hand to create something visually enticing to the target audience.
art director is someone who can put the expanding universe theory to his pocket, present it to the client and make them say wow

An Art Director Skills: Must be a leader, someone who inspires and guides the vision of the design team.
Must have strong marketing skills, in marketing and brand communication Must manage several departments which are working to generate content inside their framework.
Strong presentation skills are required to communicate campaign and brand objectives internally and to external stakeholders since an art director is the image of the agency working in, and the one who sells the idea.
Thank you :)

EMMANUEL HILL
par EMMANUEL HILL , CREATIVE DIRECTOR , RADFORD UNIVERSITY COLLEGE, ACCRA

Your position as an Art director is not on the same level with the Creative Director.

In Advertising a Fresh graduate from the college that has no working experience is known as a visualizer .That is the very period that you artistic imagination is expected to be awake and begin to think creatively from the college stuff to the industry account and services  then after few months of leaning and seen how it is been done you will be elevated to the position of a graphic designer, from there like serve as a visualizer Graphic designer for a period of one year. Get promoted to Graphic Designer Assistant Manager, that in two years, then to full manager Graphic Designer , follow by Asst. Art Director to Art director, in four years. You must have practiced like five to seven years before you can call yourself a Creative Director .

 

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