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ما هي مهنة أو اختصاص Community Manager?

هل تعني ادارة المجتمعات الافتراضية على الانترنت ؟ ماذا تعني هذه المهنة ايضاً ؟

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Question ajoutée par Utilisateur supprimé
Date de publication: 2013/09/26
basheer basheer
par basheer basheer , Digital & social media officer , MTC Holding Group

هو الشخص القادر على خلق بيئه تفاعليه افتراضيه مثلى  باداره ابتكاريه  لتحقيق اهداف بعيده المدى تطور المجتمع  وتجعله مكانا جاذبا وبمعاونه من مساعدين  ولا يختلف كثيرا عن بيئه المنتديات العامه او المتخصصه

Mahmoud Aun
par Mahmoud Aun , Office Manager [Accompanying Office] , His Excellency Sheikh Saleh Kamel

A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.

 

It’s a Web2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.

 

While every day as a Community Manager is different, this is what the role’s responsibilities may include:

1. Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels

2. Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties

3. Events and event planning – attending industry events in your city (often outside of9-5 hours) and planning meetups for your community

4. Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns

5. Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages

6. Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications

7. Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives

8. Business development - Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales

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