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The effective way for your business to “break through the marketing clutter” is to work through people’s social networks online and off. Traditional media advertisements is being tuned out. Think about whether you are really reaching people and if they are really listening. Often with Google or Facebook advertising it takes thousands of ad impressions before you get just one click. The average click through rate on the socialHP platform is 205% (based on 6,171 Blasts). That means each time you Blast, at least 2.05 of their friends will click on your content. Another way to think about that is that you can expect two clicks per ad impression.
That’s simply amazing.
It takes an army to influence
A social media brand ambassador (or SMBA as we like to call them) is someone who does this for your company on Facebook, Twitter and LinkedIn, and they are gold to your company.
Hope this helps!
Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
A brand ambassador is someone who embodies the brand he or she is endorsing. They provide credible, trustworthy promotion and visibility to a brand. A social media brand ambassador (or SMBA as we like to call them) is someone who does this for your company on Facebook, Twitter and LinkedIn, and they are gold to your company.
There are lots of reasons why using brand ambassadors is effective. Here are 12 great reasons to why we think brand ambassadors are invaluable to your business:
1. Brand ambassadors humanize your product
2. Your brand ambassadors in turn will become more loyal to your product
3. Most word of mouth advertising is positive
4. Demand for product knowledge and excellence in customer care is greater than ever before
5. Battles aren’t won with a single soldier, but an entire army
6. Brand ambassadors let you use the viral nature of the Internet deliberately, without having to get lucky.
7. Trust
8. Cost Effective
9. Brand Ambassadors are your online reputation
10. They drive new customers to you
11. People pay more attention to their friends than they do your advertisements
12. They are usually there to stay
Reference: https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/
They happen to be within the organization in a form called: EMPLOYEES! then the brand reputation could be leveraged by people who happened to be customers, some of them employees, who are happy with it and will start to talk about it in a positive way, or defend it when things could go wrong. But the best embassador for your brand are the people withing the organization and they should picture their "embassy" as the best place in the world to work. I know this is a HR nightmare to deal with because it opens doors to change and that is against most HR politics unless supported by top management.
A lot to say, however A Brand Ambassador is someone who, at the most basic level, represents a brandin a positive way. It is the duty of a Brand Ambassador to express the message of a company to consumers or people who would gain something from learning about thebrand being advertised.
Importamce: It gives your product/service a voice.
Brand Ambassadors are person,Celebrities,influencers or opinion leaders who can be correleated and perceived as a true symbol of the brand in focus be it a youth or mature brand.
A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product or services from others in the market.
A Brand product or service is a nomenclature,which is termed in words and which is called as brand name.
A brand name hence is an identity and in simple words a persona, with resemblance to the traits,qualities or attributes a customer perceives while while creating visual intent to purchase when he/she see's the brand ambassador,It creates positive image and enhances the reach and in turn triggers a Top of the mind awareness.
Brand ambassadors are important in pushing a purchase decision,they also reduces the brand dissonance as well as create a unique positioning in customer mind.
A brand ambassador is perceived by customers as someone whom they perceive has his/her own,they look upon them and look to become like them or try to inherit the way he wants to projetc the brand or service.
Brand ambassadors creates positive vibes and enhances the products USP as well as encourages the customers to try and purchase the promoted brand and prefer over the competition brand.
It is a strategic marketing decision while choosing the right brand ambassador,several instances can be quoted where a negative brand ambassador image or persona negatively impact the brand image.
Choose a celebrity or a public fugure but remember to have right reviews on a regular basis ,in order not be cuaght red handed and in-turn create a PR disaster.
Hire the best PR firms and create the perfect face of your brand with your favourite celebrity,public figure,achievers for reaching the TG of your brand.
Brand ambassadors are chosen figures to present your brand by endorsing/using/reviewing a given product. For example, I own an ASUS ROG gaming laptop, if ASUS contacted me and sent me some tech to review and showcase while using it and allowing me to keep it; this would make me a brand ambassador of ASUS. Someone who likes the brand and always willing to recommend it and discuss its traits.
The NEW (digital) nomenclature for this time-honored tradition is a more generic 'influencers'. Simply put, a 'brand ambassador' is the brand's 'human face'. Why? Humans 'engage' with other humans more effectively. Especially if these ambassadors exemplify the aspirations of a multitude of people. But though 'celebrity' endorsements are/have been the norm, the 'common man' (irrespective of gender) is the brand new dark horse of the SM world. Quirky, interesting, thought-provoking and above all, identifiable, is this new icon of the digital world,
People need to see familiar faces using a brand that exists in the market, in gives a psychological depth and certainty that the brand is good, it has the promised value the audience, weather its a celebrity or an influencer (twitter, instagram, bloggers, etc.....)
The importance of having a brand ambassador is important when it comes to raising brand awareness, sales or communicating. The brand ambassador duties are commonly carried out by global, well-recognised and influential celebrities, politicians, athletes and others.
However, I think in today’s digital age, the brand ambassador has developed and changed when it comes to marketing. Many businesses find that it is much easier to reach a larger following when using digital. The power of digital allows businesses to have numerous brand ambassadors to represent and raise brand awareness.
Overall, I think we are seeing a big change in how brand ambassadors were used before and how they are utilized in today’s digital age.
Brand Ambassadors generally an influential person e.g. sportsman, movie star, administrator (politician) who is followed by a huge mass in a particular region is used in the content of a campaign or advertisement to promote a product/service/cause/event etc.
The brand ambassador is generally chosen based on the number of followers (on social media) or in general being idolized by people/ has high fan following in the region or internationally
For e.g.,
1. A footballer Ronaldo being used by a sports wear company would impact fan followers of Ronaldo to associate the product to Ronaldo and thus influence in making a purchase decision while buying sports wear.
2. Shah Rukh Khan: is an iconic movie star in India and has very high influence nationwide. The products which chooses Shah Rukh Khan as a brand ambassador are being used by people just because they are Shah Rukh Khan's fan.
Choosing a Brand ambassador also helps in creating a better brand image based on the objective of the product/service/cause/event. Associating the product/service/cause/event to choose a particular brand ambassador and his/her fan following is a key of this strategy.
The content created choosing brand ambassador also helps in retaining the brand image of the product/service/cause/event for a longer time.
I hope this information helps!
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