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How much MINIMUM $$ should be invested in a one-off campaign on Facebook/Twitter/LinkedIn/Google Ads ?

The one-off campaign is about a training course which is to be held by the end of the month. The potential customers are all+ and those who are looking to improve their professional standing in the market. 

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Question ajoutée par Utilisateur supprimé
Date de publication: 2016/08/08
Ghada Eweda
par Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

That’s a great question, and the short answer is, “It depends.” One of the great things about AdWords is that it is highly customizable, allowing you to make the decisions that best fit your business needs. The downside is that it is not easy to see at a glance how best to manage your AdWords budget.

Jonathan Flender
par Jonathan Flender , Head of eCommerce , Al Futtaim Group

I will try not to be mean but if you ask yourself this kind of question and planning to promote your business online you shoudl get yourself some help.

To give you a way to compare your question to something easier to understand I would say the following:

"How much should be invested into a house?"

or "How much should i spend to buy a car?"

What house? Where? Is that your primary house or just a holiday retreat? Is is a house for a financial investment? If yes How much money you want to make out of this investement over how many years?

You see what i want to explain?

Ask yourself the following questions

What are you trying to promote?Who do you want to promote it to?What are the expected restults? (always usre measurable KPIs)

 

Those are 3 basic question you need to answer first.

 

Faisal Pervez
par Faisal Pervez , Digital Marketing Consultant , WSI

One of the best ways to make sales is to re-engage with your targeted audience.

Basically it is a marketing technique to help you reach customers who've already engaged with your work.

For example: seen your website or landing page. Or signed up to your email list or brought something.

Via FB , LikndIn or twitter  you can re-target 1) email list 2) website traffic

e.g. you can take your email list and upload on FB.

Facebook will match those emails with individual profiles in their database, creating the Custom Audience!

It's just a targeted audience made just from your emails who are on Facebook. See the power right?

In 2014, email marketing was ranked as the best marketing channel in terms of ROI.

Build your email list ASAP.

So imagine targeting your email list via Facebook. They already know you so you'll get RESULTS.

STEPS...

1) Upload your entire email list to Facebook 2) Create a custom audience from it3) Create an ad campaign that’s targeting subscribers 4) Test out with a daily $10 budget5) Only do mobile newsfeed placement6) Send them to a new email campaign7) Segment out or sell them a product 8) Measure cost per click or cost per sale9) You can even do a LOOKALIKE audience10) If your a newbie start with website click AD

 

Hasan Al Hashim
par Hasan Al Hashim , Director Of Marketing Department , National Medical Care Company

Dear Khizra A.

You need to know the following points to get your answer :

1: Choose your campaign objective.

2: Choose your ad set. 3: Review your ad campaign. 4: Set your budget. Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. Facebook, Twitter and other social networks are filled with hundreds of millions of consumers. Regards ,

 

This is a good and useful question, I wish to find acceptable answer

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