What's next in marketing and advertising?

The future of marketing

Brands,

Old mareketing, New marketing, Innovation, Engagement, Utility and Insight.

Brands & Branding haven't changed.

Brand = Collectively, What people say, feel & Think about your product, Service or Company.

Branding = Using marketing to influence peoples, Attitudes towards, and perception of the brand.

Brand Loyalty will still be earned overtime through consistent positive experiences & Engagements with a product, Service or Company.

The product is the basic element of the marketing mix. A company must generally manage a set of products. These products are grouped into range. Each range is analyzed based on behavior of different dimensions.

Innovation and creation of new products are essential to the survival and development of the company. The innovation process is the sequence of steps that move the products from the idea stage to the stage of product commerciable. At this innovation process succeeds an adoption process in which the product is distributed within the market.

Product management will be addressed successively through:

• Analysis of their characteristics
• The range of policy
• Innovation policy.

Full Agree with mr. Nadjib RABAHI  on his answer

Segementation

Niching

Positioning

Product positioning

Service delivery

Evaluation.

Thanx for the invitation

Thanks

Nothing to add after your answer

 Thanks for the invitation, I  agree with all answers

Hi and thanks to you for this invitation…the importance of mobile marketing and advertising campaigns in mobile apps segment will up, especially, if you are going at mature markets and make focus at btoc segment.   

I entered my companies employers’ at Gulf region and at oil based states Texas, Arkansas, etc. and I consulted about advertising campaigns in APAC region, I can say firmly-the importance of localization in marketing/advertising campaigns will up too, now if you prepare go-to-market campaign about new external market you must attract expert on localization.