How to create Top Of The Mind Awareness ( TOMA ) of your brand?

The following 2 step process has been generally accepted to be effective in creating top of mind awareness. No rocket science here!

Step 1: Differentiate your brand proposition – This is the holy grail of branding and is easier said than done. In an ideal world, there would be a handful of brands with their own unique set of benefits and with their own strong bunch of loyalists. All these brands would have top of mind awareness in their niche. But the world is not ideal and we have a plethora of me too brands vying for your attention every day. If you can break the clutter by showing your uniqueness, half your job is done.

Step 2: Be consistent with your branding efforts – Once the people know clearly what you stand for, don’t confuse them or break your promise by being something else. And ensure that your customers get your brand message regularly and if possible, more than your competing brand. It’s all about winning the race for maximum brand exposure. It’s not without reason that biggies like Coke keep pumping billions into their ad campaigns, even though everyone who can buy a Coke already know about the brand. Just knowing is not enough, they have to remember Coke better than Pepsi!

In addition to ms. Ghada's good & deailed submission, these can also be done for TOMA.

Perennial favourite

A lingering bad taste

Right exposure

Thanx for the invitation

My secret weapon for earning top of mind awareness is niche marketing

I believe that , when you cast a large net you can waste a lot of time and resources in search of a big catch but if you focus on a smaller fishing hole, and use your best lures, you’re more likely to reel in a keeper!

Just I can follow these four steps to improve my brand awareness:

1. Target a niche group of customers. 

Design a marketing campaign for a small group, maybe it’s my local Twitter followers, or the neighborhood that surrounds my business. so i think that a smaller, more targeted approach feels more personal, and will be easier to engage with my  customers.

2. Build up brand awareness with regular communication. 

i prefer using social media post frequently and at different times of day to capture audience attention. a good idea is Sending an email campaign? Establish a frequency and format my customers can depend on. Same goes with direct mail.

3. Seek and share feedback. 

Customers love to feel appreciated! truth so i can ask for their opinion on new products. Collect and share testimonials from happy clients. A new customer is encouraged to learn there are happy customers out there.

4. Reward frequency. 

Every business wants, dare I say needs, regular customers. So why are new clients the ones who receive the discounted rates? It’s much more difficult to bring in a new customer than it is to keep an old one. so i can offer a free product or discounted service to my  best customers and ensure they continue coming back. The more often they visit my business, the higher my rank on top of mind awareness.

Thanks for the invite ............................ agreed with the answers Mr. Sayed Fathy

Thank you for your kind invitation and I support your answer

There are several wonderful answers herein already from great professionals, nothing to add