Which are the top analytical tools in web industry?

Zoomph

If you plan on investing in social media marketing, this is the tool you’ll want to check out. It helps users identify, rank, and engage influencers through its Influencer Discovery ZPointsTM tool. ZPointsTM also helps users discover which posts resonate best with their audiences. Currently in beta is Zoomph’s Facebook Insights tool that helps users identify popularity among keywords for select locations and dates. Facebook Insights is helpful in social media content creation – create content that speaks to the right audience.

image: http://cdn.business2community.com/wp-content/uploads/2016/04/zoomph-600x331.png

BuzzSumo

Coming up with great content ideas can be one of the most challenges part of being a digital marketer. BuzzSumo makes its whole lot easier. One of the areas I always start within BuzzSumo is the Most Shared tab – it gives me an idea of the type of content that resonates well on social media. From there, you can visit the listed articles and check out what makes them unique. Another helpful tab for content creation is the Trending Now tab, if you have the resources to create timely content.  

image: http://cdn2.business2community.com/wp-content/uploads/2016/04/buzzsumo-600x257.png

 

Link Discovery Platform

The Link Discovery Platform is a software platform that uncovers commercial placement opportunities in any language in any industry. Upon building a specific data set, a relevant pitching list is populated that aids link building outreach managers in their quest to communicate with various sources. It also monitors content that can be indexed and provides second and third level backlink profiles plus match relevancy, and more.

 

 

Crowdfire

Crowdfire is a social media engagement tool that helps users grow and manage their social media following. We use it for Twitter. It has a feature that is helpful in identifying which Twitter users recently followed, unfollowed, and have an inactive following so that users can determine which they’d like to continue following or engage. In addition, it also offers a DM automate tool and scheduling tool.

 

Google Analytics 360

Google recently launched a new version of Google Analytics – introducing Google Analytics 360. This tool is like Google Analytics on 10 cups of coffee. It offers a lot more data than the original, has a cleaner interface, and overall just provides a better user experience. Unfortunately, in order to use it at this time, you need to contact a Google Sales Rep.

 

If you decide to try any of these tools, leave a comment below letting me know what you think of them and how they worked for your business.

Google Analytic is something is something which is must for each and every website. 

Rest the selection of analytical tool depends on the end goal of you have set for the website. You may use  tolls like omniture to track website performance of the campaign, you may simply measured to measure the social engagement and so on...