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Yep, it is one among the best eCommerce platform, and others are as follows Shopify, Big Commerce, Volusion, companies stand as the best ecommerce platforms.
yes it is .
magento has various options for the admin to manage the online shop through the back end very easily. Magento best suits for complex ecommerce shops like multisite, multi language, different tax rates etc..
As long as you have the ability to provide the compute resources required to sustain the system with1 billion customers accessing and making requests at the same time then yes, Magento is perfect especially for that size. Just remember to not skimp on the infrastructure budget!!!
Having worked on Magento & built my own e-commerce website, www.betterghar.com, I certainly think Magento is amongst the best paltforms for an e-commerce website.
It has minimal caching, high security, internal SEO, Index Management & other wonderful features. Most of the extensions available on Magento-Connect are free making it cost effective.
The biggest advantage that it has it is highly scalable & its perforamance doesn't flail when scaled.
Yes, I suggest use magento enterprice edition. It gives good perfomance then community edition.
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