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Why is it important for a company to know the geographical distribution of the customer?

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Question ajoutée par Nadjib RABAHI , Freelancer , My own account
Date de publication: 2016/04/05
ZEESHAN KIANI
par ZEESHAN KIANI , Customer Services Officer , ZONG (China Mobile Pakistan)

An important aspect in business is the identification of a target market or "customer mapping." By using geography and mapping potential customers, those looking to identify their market can find the highest concentration of the best potential customers. GIS allows this mapping to be completed in an efficient manner and maps created with this tool can have color-coding to identify customer concentrations.

For example, if a children’s clothing store is considering relocation because it is not doing the ideal amount of business the store could map the population of people with children in its target age group throughout the city or area it is considering moving to.

Remaulin Maitim
par Remaulin Maitim , Talent Acquisition Officer (Recruiter) , PSG Global Solutions

A company is required to know the geographical distribution of a certain location for them to know how to handle different kinds of customers, and as well as for them to think of different ways to give a satisfying customer service.

امير ابو معاذ
par امير ابو معاذ , محاسب ومدخل بيانات , اتحاد المقاولين

it is important because the serves must be in any place custmur has been

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