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Typically a branded retail environment has lot of specific requirements based on changing environment hence innovation is key in that consultants play role what works and how it works
In case of M&A, a consultant may be needed to help the top management to integrate new systems or specific kpi's
External consultants are usually major contributors to innovation since they offer an external, non-primed window into the organization. In other words, if a factory worker is used to an unchanged specific set of processes that he used to produce tires for years is asked about what he would change, he'd be less likely to come up with innovative ideas as an external consultant who followed a complete cycle of producing one tire.
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