Why is corporate social responsibility increasingly becoming important for businesses ?

     TO reflect that businesses in a united relation with their customers and employee, reduce taxes 

The success of the corporate role in social responsibility is mainly based on its commitment to three criteria: respect and responsibility towards employees and members of the community, community support and backing, protection of the environment both in terms of commitment by the product offered by the company to the community with the environment, or in terms of the initiative to provide what serves the environment and improves environmental conditions in the community and to address various environmental problems. In this sense the EU adopted a strategy and issued a mating between the economy, society, environment and sustainable development, as well as the client enlighten laws in order to help companies that adhere to these standards, and adopted the rose logo to reinforce the image in the minds of the population.

The concept of CSR is underpinned by the idea that corporations can no longer act as isolated economic entities operating in detachment from broader society. Traditional views about competitiveness, survival and profitability are being swept away.

It is the pillar of the company

Benefits of CSR  & Best Practices

It should come as no surprise that a strategic approach to CSR is increasingly important today, and it is associated with a lot of benefits for the companies. It can bring benefits in terms of risk management, consumer and stakeholder engagement, stronger performance and profitability and human resource management. And there are a few companies who know best how to practice CSR:

•  Häagen-Dazs loves HoneyBees

The extinction of honeybees, an important part of the global food chain, is an issue of great importance to every company especially Häagen-Dazs and their all natural ice-creams. Therefore, the organization called people for action by informing them that every time they bought a carton of their ice cream they helped Häagen-Dazs ice cream fund research to save the bees. By that the organization was able to show its human side to people who were more likely to associate themselves with the organization and also help solve an important social cause.

•   UPS: How Avoiding Left Turns Saved the Company $3 Million

A few years ago UPS was facing pressures to cut costs. Therefore, the company decided to rearrange their routes so that drivers turned right 90% of the time. By that the organization not only showed that they could deliver data in less time but also reduce emissions.

•   Body Shop: When fashion meets green

The Body Shop has always demonstrated Corporate Social Responsibility through its commitment to social causes. However, after being acquired by L’Oreal, The Body Shop was repeatedly accused of using animal testing. Despite this accusations, it hold true to its values by not practicing animal testing which resulted in being awarded a ‘Lifetime Achievement Award’ by the RSPCA (Royal Society for the Prevention of Cruelty to Animals) in Britain.