What is a market-driven strategy?

A market-driven strategy is the planning and deployment of business resources to achieve a central set of objectives through a continuously changing set of circumstances. It is customer focused and organizational wide with every level of the organization having its business unit strategy nested within the larger corporate strategy. Finally, it is concise, clear and complete and must be communicated to everyone in the organization.

Every organizational decision made must affirmatively answer one question, "will this action move our organization closer to our objectives?" If the strategy is fuzzy or ill defined it makes it very difficult for managers to properly answer the above question.